Geoffrey O. Williams

Cultural Strategy.

Shaping narratives that move markets.

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GEOFFREY O. WILLIAMS

Strengthening community and evolving culture by challenging ideas and expanding creative boundaries.

Geoffrey Williams is a cultural strategist, storyteller and inclusion leader with more than 25 years of global leadership experience across the creative and corporate sectors.

Formerly Global Vice President of Colleague Experience & Inclusion at Burberry, Geoffrey has also held senior leadership roles at Dr. Martens and Thomson Reuters, and served as Director of Culture & Sustainability at Howlett Brown – the UK’s first people intelligence company regulated by the Solicitors Regulation Authority.

He has advised C-suite leaders at Fortune 500 organisations on culture transformation, inclusion, talent strategy and reputational risk – helping them understand that culture isn’t a soft add-on, but a driver of both belonging and business performance.

Alongside this work, Geoffrey founded the award winning production company One Umbrella Productions and serves as Chair of the Bernie Grant Arts Centre –  two roles that have deepened his experience and given him a rare, holistic view of how culture is built and strengthened, whether the context is corporate, artistic or retail.

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Geoffrey’s first job after university was at a boutique music management company, helping UK R&B artists navigate an industry that often made it hard for certain voices to be heard. Organising music nights and building grassroots movements taught him an early lesson that has shaped his entire career: culture is always about access – who gets in, whose story gets told, and who decides. He discovered that the music industry and the corporate world run on the same fundamentals. Shared mission, mutual trust, and the freedom to contribute something that matters – and it’s this shared foundation that has bridged both worlds ever since.

That belief in creativity’s power runs through everything Geoffrey does. “You cannot be a support system for society if you are not one for your own community,” he explains. A philosophy he embodies as Co-Founder of One Umbrella Productions, a BAFTA nominated social impact film company, and Co-Founder of the thirteen-year-old Rocking Ur Teens CIC, supporting teenagers nationwide to build entrepreneurial spirit, resilience and self-esteem. His work has earned national recognition, including inclusion in the Financial Times Top 100 Ethnic Minority Role Models and a Black British Business Award for Leadership.

His first job after university was at a boutique music management company, helping artists navigate an industry that often made it hard for certain voices, particularly those in UK R&B, to be heard and valued. He organised music nights, built movements, and learned that culture is always about access: who gets in, whose story gets told, and who decides.


Geoffrey also learned that the music industry and the corporate world run on the same fundamental principles – shared mission, mutual trust, and the freedom to contribute something that matters.

That shared foundation became the bridge between two worlds. At Thomson Reuters, he spent twelve years rising to director level, redesigning how a global organisation understood its own people. At Dr. Martens, he helped build people practices that honoured a brand rooted in creative identity, while at Burberry, he shaped colleague experience and inclusion strategy at the intersection of fashion, heritage, and global scale.

In his current role at Howlett Brown, Geoffrey leads culture transformation strategy, behavioural and cultural intelligence assessments, ESG advisory, ERG governance, and leadership capability development.

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4 Key Services

Keynote Speaking

Geoffrey’s keynotes are shaped by a life lived at the intersection of music, fashion, and boardrooms – from the Artist management that gave him his voice, to twelve years redesigning culture at Thomson Reuters, to shaping inclusion strategy at global icons like Burberry and Dr. Martens. That range gives him rare fluency: he can talk about identity and belonging with the same conviction he brings to talent strategy and reputational risk.

His keynotes on creativity, identity, belonging, and why culture is everyone’s responsibility don’t stay theoretical  – they move leaders and teams from insight to action, grounded in the belief that culture is never a soft add-on, but the foundation everything else is built on.

Culture & Leadership Advisory

Drawing on more than 25 years advising C-suite leaders across Fortune 500 organisations, Geoffrey’s advisory work treats culture as a measurable driver of trust and performance, not a side conversation.

He brings rigour alongside instinct, and for organisations ready to move beyond good intentions, Geoffrey offers a retained partnership grounded in data and decades of doing the work.

Facilitated Experiences & Training Design

Geoffrey learned early that music doesn’t just reflect who you are  – it shapes you, and that belief drives every workshop, offsite, and Soundtrack Session he designs. These aren’t standard training days; they’re immersive experiences built from the same instincts that once had him organising music nights and building movements in the industry.

By pulling creative practice into the room sound, story, shared experience, he makes culture tangible in a way slide decks can’t, helping teams feel the shift they’re being asked to make. The result is transformation that sticks.

Creative Clarity Coaching & Consulting

From a childhood filled with deep roots reggae and soul, to the BRIT School stages and artist management, Geoffrey’s relationship with creativity has always been personal before it was professional. That lived understanding – of how music, story, and craft can unlock identity and confidence, sits at the heart of his one-to-one and team coaching.

Whether working with an individual navigating a moment of change or a team searching for direction, Geoffrey uses creative practice as a tool for clarity, not decoration. It’s coaching for people ready to find, and trust, their own authentic voice.

Partnerships are typically established through a four stage process of:

1. Discovery conversation
A focused call to explore your context, goals, and the change you’re seeking.

2. Bespoke proposal
A clear scope of work with objectives, format, timeline, and investment – no templates, no assumptions.

3. Immersive delivery
Whether a single keynote, a 12-month advisory partnership, or a creative clarity journey, every engagement is delivered with presence, preparation, and purpose.

4. Sustained impact
Geoffrey’s work is designed to outlast the session. You’ll leave with frameworks, language, and practices that continue to shape your culture long after the engagement ends.

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GEOFFREY O. WILLIAMS

Cultural Strategist and Speaker | Music, Identity & Belonging

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